The Potential
Finally, the latent potential and growth trajectory of Melitas is what really put me over the finish line and pushed me to jump full-throttle into the fund.
The innovation on display across the early-stage food & beverage ecosystem is reaching a tipping point, quickly shifting into mainstream discourse and cultural dialogue.
Previously reserved for hubs like LA and NYC, functional alternatives to old-school, low-quality food & beverage products will continue to proliferate into a national audience.
Consumers are increasingly vocal about their desire for better-for-you options, whether that be in the form of upgraded coffee, late-night snacks, or alcohol alternatives.
In the same way that a company needs to ride the right market waves, a venture fund must do the same. The growth potential, financial upside, and ultimate success of a fund are often tied directly to the market waves that the fund is investing in.
Melitas squarely checks that box, and within a handful of years, has already positioned itself as one of the leading early-stage funds in the food & beverage ecosystem.
Put simply, that’s something I want to be a part of.
I’m hyped to ramp up with the Melitas team in the coming months, and always down to jam on all things food & beverage. Drop me a line anytime!