On leading with science.
When we chose to launch Elysium with a consumer product, we did so knowing that establishing the DNA of the company was critical both to the success of our product Basis and for Elysium as a brand more broadly.
Most consumer companies, especially those in the “supplement” space, are effectively ghosts.
You can’t identify a single team member, let alone individual members responsible for research, product development, and quality.
You can’t find research supporting their products and formulations, and you certainly can’t reach a real human being to answer any of your questions.
For that reason, we knew that the first thing to do was to build a team of the world’s best scientists, internally and as advisors, to identify novel, natural compounds, guide product development, and inform our clinical trials.
Second, we wanted to set a new standard for quality and purity for consumer products by establishing a supply chain that exceeded guidelines set by the FDA and was validated by third-parties.
Third, we committed to performing clinical trials on our own products, which we think should be standard for every product that people put in or on their bodies.
Often, in the rare case where a consumer-facing company cites clinical trial research, they are leveraging the work of others — and, almost always, the formulation, dosage, and delivery method are entirely different.
While something like that would be obvious to any scientist or clinician, it’s a practice that’s clearly meant to mislead consumers into a false sense of security that we refused to perpetuate.
