On teaching ambition.
I don’t think urgency can be taught, but I do think ambition can be coached by radically adjusting someone’s mindset and expanding their field of vision.
To give you an example, of one of our portfolio companies once told me they’re targeting 100 new users this month.
As a thought experiment, I asked, what if you shoot for 10,000?
After that week brainstorming how to get to that number, they came back and told me its impossible. But, they discovered that 1,000 new users was doable.
That’s how I try to influence someone’s orientation and ambition, but it’s not necessarily urgency.
You just have to separately underwrite for urgency when you invest.
To that extent, I look for founders with sticktoitiveness, or some level grit and gumption to just keep pushing. If you have those qualities, you’ll be able to figure shit out, find a way forward, and propose solutions in the likelihood of failure.
That attitude is what I’m looking for.